Our brand kit ensures consistency across every touchpoint. Use these assets and guidelines to represent Vim clearly, confidently, and in alignment with our mission to modernize healthcare.
Logos
Access official Vim logos in multiple formats for digital and print use. Always use the approved versions provided here.
Logo Use Guidelines
- No alterations - The Vim logo must never be redrawn, stretched, condensed, rotated, or otherwise altered. Do not create alternative versions, sub-brands, or “special editions” of the logo outside of the approved system.
- No unapproved colors or effects - The logo may only appear in the brand’s approved colors or black/white as specified in this guide. Gradients, drop shadows, outlines, bevels, or other visual effects applied to the logo are not permitted.
- Maintain clear space and integrity - Always maintain the required clear space around the logo. No text, graphics, or imagery should encroach.
- One source of truth - Only the assets and logo variations provided in the brand guide are approved for use. Logos found elsewhere (screenshots, Google Images, recreations, etc.) must not be used.
- No co-branding without approval - In joint marketing, event sponsorships, or partner placements, the Vim logo must only be used in accordance with brand guidelines and with prior approval from the brand team.
Brand Guidelines
Color Palette
Typography
Proxima Nova is a popular, versatile, and geometric sans-serif typeface designed by Mark Simonson. It blends the clean, modern aesthetic of geometric sans-serifs with the warmth and readability of humanist typefaces.
Press Release Template
Use the standardized press release template for external announcements. This format ensures all Vim-related news is presented with consistent tone, structure, and branding.
